Discuss the main differences between a global and a multinational company.Which is better and does it matter how we define the companies' approach to internationalisation?最好再举例说明两种公司哪个好,

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Discuss the main differences between a global and a multinational company.Which is better and does it matter how we define the companies' approach to internationalisation?最好再举例说明两种公司哪个好,
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Discuss the main differences between a global and a multinational company.Which is better and does it matter how we define the companies' approach to internationalisation?最好再举例说明两种公司哪个好,
Discuss the main differences between a global and a multinational company.Which is better and does it matter how we define the companies' approach to internationalisation?
最好再举例说明两种公司哪个好,

Discuss the main differences between a global and a multinational company.Which is better and does it matter how we define the companies' approach to internationalisation?最好再举例说明两种公司哪个好,
Multinational companies have investment in other countries,but do not have coordinated product offerings in each country.More focused on adapting their products and service to each individual local market.
Global companies have invested and are present in many countries.They market their products through the use of the same coordinated image/brand in all markets.Generally one corporate office that is responsible for global strategy.Emphasis on volume,cost management and efficiency.

multinational 跨国公司
global 环球公司
对于国际贸易操作可能存在代理和经营级别、内容、包括形式上的多重差异。

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