英语翻译This may not be surprising,given that previous literature has found that advertising is related to higher stock price (and better performance).However,to our knowledge we are the rst to document the link between advertising prior to a mer

英语翻译This may not be surprising,given that previous literature has found that advertising is related to higher stock price (and better performance).However,to our knowledge we are the rst to document the link between advertising prior to a mer
英语翻译
This may not be surprising,given that previous literature has found that advertising is related to higher stock price (and better performance).However,to our knowledge we are the rst to document the link between advertising prior to a merger and the method of payment used in that merger.Finally,this paper examines whether stock-based acquirers increase their advertising intensity in the pre-merger period to gain economic bene?t.It provides some evidence of the existence of an economic incentive for such strategic actions by the stock-based acquirers.

英语翻译This may not be surprising,given that previous literature has found that advertising is related to higher stock price (and better performance).However,to our knowledge we are the rst to document the link between advertising prior to a mer
This may not be surprising, given that previous literature has found that advertising is related to higher stock price (and better performance). However, to our knowledge we are the ?rst to document the link between advertising prior to a merger and the method of payment used in that merger. Finally, this paper examines whether stock-based acquirers increase their advertising intensity in the pre-merger period to gain economic bene?t. It provides some evidence of the existence of an economic incentive for such strategic actions by the stock-based acquirers.
这也许并不奇怪,因为以往的研究已发现,广告是更高的股票价格（和更好的性能）.然而,据我们所知,我们是?第一个文件之间的广告链接到一个企业中使用的并购支付方法之前.最后,本文探讨是否基于股票的收购,增加他们的广告强度在合并前的时期获得的经济效益?T.它提供了一些证据,一个经济激励存在这样的战略行动,通过股权收购.