英语翻译随着我国社会经济的全面发展,中式快餐企业的发展成为社会各界关注的热点.中式快餐在与洋快餐的竞争中暴露出不少问题,特别是在品牌文化传播方面.当今的商业竞争是品牌文化的

英语翻译随着我国社会经济的全面发展,中式快餐企业的发展成为社会各界关注的热点.中式快餐在与洋快餐的竞争中暴露出不少问题,特别是在品牌文化传播方面.当今的商业竞争是品牌文化的
英语翻译
随着我国社会经济的全面发展,中式快餐企业的发展成为社会各界关注的热点.中式快餐在与洋快餐的竞争中暴露出不少问题,特别是在品牌文化传播方面.当今的商业竞争是品牌文化的竞争.品牌文化传播是品牌文化建设的重点,关系到品牌的成败.本文在文献研究的基础上,通过对中西快餐品牌文化传播策略的对比分析和对“真功夫”快餐品牌文化传播策略的个案分析,透视中式快餐的品牌传播,为处于激烈的市场竞争的中式快餐企业提供品牌传播方面的建议,推动中国快餐业的良性竞争和发展.

英语翻译随着我国社会经济的全面发展,中式快餐企业的发展成为社会各界关注的热点.中式快餐在与洋快餐的竞争中暴露出不少问题,特别是在品牌文化传播方面.当今的商业竞争是品牌文化的
With the social and economic development of China,Chinese fast food enterprise development has become the focus of attention of the community.Chinese fast food exposed many problems in the competition with foreign fast food,especially in the aspect of brand culture.Today's business competition is the competition of brand culture.Brand culture is the focus of the brand culture construction,related to the brand's success or failure.On the basis of literature research,through the analysis of Chinese and Western fast food brand culture strategy and comparative analysis of "Kung Fu" fast food brand culture strategy case,Chinese fast food brand communication perspective,to provide the suggestions for the brand in the fierce market competition of Chinese fast food enterprises,benign competition and promote the development of Chinese fast food industry.

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With the social and economic development of China, Chinese fast food enterprise development has become the focus of attention of the community. Chinese fast food and Western fast food competition exposure