English Book reviewHello,Everybody.I need to do a book review on a book called NO LOGO and the arthur is Naomi .It is a book about Ecocmics/Branding.If you have read the book before,Can you just roughly give me an idea about what the book is about.I

English Book reviewHello,Everybody.I need to do a book review on a book called NO LOGO and the arthur is Naomi .It is a book about Ecocmics/Branding.If you have read the book before,Can you just roughly give me an idea about what the book is about.I
English Book review
Hello,Everybody.I need to do a book review on a book called NO LOGO and the arthur is Naomi .It is a book about Ecocmics/Branding.If you have read the book before,Can you just roughly give me an idea about what the book is about.I wont cheap your idea but it seems that i ruuning out of time to finish reading it .It would be greatly helpful if you would leave a little message .Thank you

English Book reviewHello,Everybody.I need to do a book review on a book called NO LOGO and the arthur is Naomi .It is a book about Ecocmics/Branding.If you have read the book before,Can you just roughly give me an idea about what the book is about.I
I simply copy some sections from wiki.Hope this will help you.
No Logo:Taking Aim at the Brand Bullies is a book by Canadian author Naomi Klein.First published by Knopf Canada in January 2000,shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues,it became one of the most influential books about the anti-globalization movement and an international bestseller.
Focus
The book focuses on branding,and often makes connections with the anti-globalization movement.Throughout the four parts ("No Space","No Choice","No Jobs",and "No Logo"),Klein writes about issues such as sweatshops in the Americas and Asia,culture jamming,corporate censorship,and Reclaim the Streets.She pays special attention to the deeds and misdeeds of Nike,The Gap,McDonald's,Shell,and Microsoft and their lawyers,contractors,and advertising agencies.Many of the ideas in Klein's book derive from the influence of the Situationists,an art/political group founded in the late 1950s.
However,while globalization appears frequently as a recurring theme,Klein rarely addresses the topic of globalization itself,and usually indirectly.She would go on to discuss globalization in much greater detail in her next book,Fences and Windows.
Summary
The book is divided into four sections:"No Space","No Choice","No Jobs",and "No Logo".The first three deal with the negative effects of brand-oriented corporate activity,while the fourth discusses various methods people have taken in order to fight back.
"No Space"
The book begins by tracing the history of brands.Klein argues that there has been a shift in the usage of branding.Early examples of brands were often used to put a recognizable face on factory-produced products.These slowly gave way to the idea of selling lifestyles.According to Klein,in response to an economic crash in the 1980s,corporations began to seriously rethink their approach to marketing,and began to target the youth demographic,as opposed to the baby boomers,who had previously been considered a much more valuable segment.
The book discusses how brand names such as Nike or Pepsi expanded beyond the mere products which bore their names,and how these names and logos began to appear everywhere.As this happened,the brands' obsession with the youth market drove them to further associate themselves with whatever the youth considered "cool".Along the way,the brands attempted to have their names associated with everything from movie stars and athletes to grassroots social movements.
Klein argues that large multinational corporations consider the marketing of a brand name to be more important than the actual manufacture of products; this theme recurs in the book and Klein suggests that it helps explain the shift to production in Third World countries in such industries as clothing,footwear,and computer hardware.
This section also looks at ways in which brands have "muscled" their presence into the school system,and how in doing so,they have pipelined advertisements into the schools,and have used their position to gather information about the students.Klein argues that this is part of a trend toward targeting younger and younger consumers.
"No Choice"
In the second section,Klein discusses how brands use their size and clout to limit the number of choices available to the public.Whether it be through Wal-Mart's colossal status or Starbucks' aggressive invasion of a region,the goal is the same.Each of the major brands wishes to become the dominant force in its respective field.Meanwhile,other corporations,such as Sony or Disney,simply open their own chains of stores,preventing the competition from even putting their products on the shelves.
This section also discusses the way that corporations merge with one another in order to add to their ubiquity.On a more sinister note,it allows greater control over their image.ABC News,for instance,is allegedly under pressure not to air any stories that are overly critical of Disney,its parent company.Other chains,such as Wal-Mart,often threaten to pull various products off of their shelves,forcing manufacturers and publishers to comply with their demands.This might mean driving down manufacturing costs,or changing the artwork or content of products like magazines or albums so they better fit with Wal-Mart's image of family friendliness.
Also discussed is the way that corporations abuse copyright laws in order to silence anyone who might attempt to criticize their brand.
"No Jobs"
In this section,the book takes a darker tone,and looks at the way in which manufacturing jobs are being moved from local factories to foreign countries,and particularly to places known as export processing zones.Within these zones there are no labor laws,leading to dire working conditions.
The book then shifts back to North America,where the lack of manufacturing jobs has led to an influx of work in the service sector,where most of the jobs are for minimum wage and offer no benefits.The term McJob is introduced,defined as a job with poor compensation that does not keep pace with inflation,inflexible or undesirable hours,little chance of advancement,and high levels of stress.Meanwhile,the public is being sold the perception that these jobs are temporary employment for students and recent graduates,and therefore need not offer living wages or benefits.
All of this is set against a backdrop of massive profits and wealth being produced within the corporate sector.The result is a new generation of employees who have come to resent the success of the companies they work for.This resentment,along with rising unemployment,labour abuses abroad,disregard for the environment and the ever-increasing presence of advertising breeds a new disdain for corporations.
"No Logo"
The final section of the book discusses various movements that have sprung up during the 1990s.These include Adbusters magazine and the culture jamming movement,as well as Reclaim the Streets and the McLibel trial.Less radical protests are also discussed,such as the various movements aimed at putting an end to sweatshop labour.
Klein concludes by contrasting consumerism and citizenship,appropriately opting for the latter."When I started this book," she writes,"I honestly didn't know whether I was covering marginal atomized scenes of resistance or the birth of a potentially broad-based movement.But as time went on,what I clearly saw was a movement forming before my eyes." As the Seattle and Washington protests demonstrate,the movement has continued to form.
Criticism
No Logo is copyrighted by Klein and was published by a multinational corporation (a fact that Klein explicitly points out in the book).
After the book's release,Klein was heavily criticized by the newspaper The Economist,leading to a broadcast debate with Klein and the magazine's writers,dubbed "No Logo vs.Pro Logo".
The 2004 book The Rebel Sell (published as Nation of Rebels in the United States) was heavily critical of No Logo,arguing that turning the attempt to improve the quality of life of the working class into a fundamentally anti-market ideological and a social image is shallow and inherently exploitable by the corporations they claim to attack.