作业帮中小企业营销创新的焦点的摘要英语怎么翻译?内容摘要 营销创新是推动企业发展的主导力量,企业要制胜知识经济时代、提升企业核心竞争力,必须进行营销创新.而营销策略创新是营销创新
来源：学生作业帮助网 编辑：作业帮 时间：2024/11/19 17:33:22
中小企业营销创新的焦点的摘要英语怎么翻译?内容摘要 营销创新是推动企业发展的主导力量,企业要制胜知识经济时代、提升企业核心竞争力,必须进行营销创新.而营销策略创新是营销创新
中小企业营销创新的焦点的摘要英语怎么翻译?
内容摘要
营销创新是推动企业发展的主导力量,企业要制胜知识经济时代、提升企业核心竞争力,必须进行营销创新.而营销策略创新是营销创新的核心,它主要包括产品策略创新、价格策略创新、渠道策略创新和促销策略创新.
本文以营销创新基本理论为基础,由于科学技术的突飞猛进,社会生产力的迅速发展,使得经济因素在整个国际关系中占有越来越重要的地位,商品、服务、资本、技术跨越国界的流量越来越大,实现资源在更大范围内的有效配置,已成为国际经济与合作的战略目标.国际经济组织大力推动贸易投资自由化,促进了资金、技术、人才在全球范围内更加自由、更大规模的流动.这种情况使得产业、市场、顾客的竞争日趋全球化,通信产业尤为明显.
关键词：中小企业；营销创新； 顾客价值； 策略
请问还有更全面点的吗?包括关键词在内,谢谢!
中小企业营销创新的焦点的摘要英语怎么翻译?内容摘要 营销创新是推动企业发展的主导力量,企业要制胜知识经济时代、提升企业核心竞争力,必须进行营销创新.而营销策略创新是营销创新
Marketing innovation is the leading force to promote enterprise development, enterprise knowledge economy to win to enhance their core competitiveness, the need for marketing innovation. The marketing strategy is the core of marketing innovation, which includes product strategy, innovation, pricing strategies of innovation, channel strategy of innovation and marketing strategy innovation.
In this paper, the basic theory of marketing innovation, due to the rapid development of science and technology, the rapid development of social productive forces, economic factors make the whole growing importance in international relations, the status of goods, services, capital, technology increasingly flows across national borders Greater range of resources in larger effective configuration of international economic cooperation has become a strategic goal. International economic organizations and vigorously promote trade and investment liberalization, promotion of capital, technology and personnel around the world more free, more large-scale flow. This makes the industry, market, customers increasingly global competition, especially communications industry.