英语翻译无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品
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![英语翻译无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品](/uploads/image/z/14240304-0-4.jpg?t=%E8%8B%B1%E8%AF%AD%E7%BF%BB%E8%AF%91%E6%97%A0%E5%BD%A2%E7%9A%84%E4%BA%8B%E7%89%A9%E5%B8%B8%E5%B8%B8%E6%98%AF%E6%9C%80%E5%AF%8C%E6%9C%89%E4%BB%B7%E5%80%BC%E7%9A%84%2C%E5%AF%B9%E4%BA%8E%E4%B8%80%E4%B8%AA%E4%BC%81%E4%B8%9A%E6%9D%A5%E8%AF%B4%2C%E9%82%A3%E5%B0%B1%E6%98%AF%E5%93%81%E7%89%8C.%E5%93%81%E7%89%8C%E9%80%9A%E5%B8%B8%E5%85%B3%E8%81%94%E7%9D%80%E4%B8%80%E4%B8%AA%E4%BA%A7%E5%93%81%E5%9C%A8%E8%AF%A5%E5%B8%82%E5%9C%BA%E4%B8%8A%E7%9A%84%E5%BF%A0%E8%AF%9A%E5%BA%A6%E3%80%81%E7%9F%A5%E5%90%8D%E5%BA%A6%2C%E4%BB%A5%E5%8F%8A%E5%9C%A8%E6%B6%88%E8%B4%B9%E8%80%85%E5%BF%83%E7%9B%AE%E4%B8%AD%E7%9A%84%E5%8F%AF%E4%BF%A1%E5%BA%A6%E5%92%8C%E5%85%AC%E4%BF%A1%E5%8A%9B%2C%E5%AE%83%E6%98%AF%E4%BA%A7%E5%93%81%E5%85%B7%E6%9C%89%E4%BC%98%E7%A7%80%E5%93%81)
英语翻译无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品
英语翻译
无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品质和优良服务的象征,更是对消费者的一种保证.每个品牌都拥有各不相同的品牌价值,这正是产生价格差异的根本原因.品牌不是一个可以用来贩卖的商品,这也正是品牌的珍贵之处.
本文以品牌相关理论为研究基础,简要回顾了宜家家居的品牌成长历程,再从品牌定位、品牌设计、品牌形象、品牌传播、品牌延伸五个方面对宜家家居的品牌策略进行研究.并通过问卷调查从消费者的角度来了解该公司的品牌策略实施效果,在此基础上,提出公司当前品牌策略中存在的一些不足,并通过分析,提出从品牌公信力、品牌形象、品牌忠诚度、品牌效率、品牌竞争力这几个方面来进行优化.
英语翻译无形的事物常常是最富有价值的,对于一个企业来说,那就是品牌.品牌通常关联着一个产品在该市场上的忠诚度、知名度,以及在消费者心目中的可信度和公信力,它是产品具有优秀品
Is often the most invisible things of value , for an enterprise that is the brand . Usually associated with a product brand loyalty in this market , visibility , and consumer confidence and credibility in the eyes , it is a symbol of excellent quality products and excellent service , it is a guarantee for consumers . Each brand has different brand value , which is the root cause of the price differences. Brand is not a sale of goods that can be used , which is the crown jewel of the brand .
In this paper, the theory of brand -related research foundation , a brief review of the IKEA brand growth process, and then from the brand positioning , brand design , brand image, brand communication , brand extension of the IKEA brand strategy research in five areas . And through questionnaires from the consumer's point of view to understand the company's brand strategy implementation effect , on this basis , the company made a number of shortcomings that exist in the current brand strategy , and through analysis, from the brand credibility , brand image, brand loyalty brand efficiency , brand competitiveness in these areas to be optimized.