image terms啥意思?No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?

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image terms啥意思?No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?
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image terms啥意思?No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?
image terms啥意思?
No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?

image terms啥意思?No wonder,then,that the past few years have been bad for food companies in image terms—and terrible for the fast-food lot.这句话中的in image terms 应该怎么翻译啊?
in image terms = in terms of image 就公司的形象来说
in terms of : 在.方面

能不能给点上下文支持啊?
光这样看不行啊~

难怪那么,过去几年一直在恶劣形象而言,食品公司,和快餐很多可怕的。
在恶劣形象