英语翻译现代酒店在激烈的竞争中,忠诚顾客是酒店盈利的重要资源.提高顾客忠诚度成为酒店经营的核心内容.而顾客忠诚度的基础是顾客满意度,只有具有高满意度的顾客才有可能成为忠诚顾
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英语翻译现代酒店在激烈的竞争中,忠诚顾客是酒店盈利的重要资源.提高顾客忠诚度成为酒店经营的核心内容.而顾客忠诚度的基础是顾客满意度,只有具有高满意度的顾客才有可能成为忠诚顾
英语翻译
现代酒店在激烈的竞争中,忠诚顾客是酒店盈利的重要资源.提高顾客忠诚度成为酒店经营的核心内容.而顾客忠诚度的基础是顾客满意度,只有具有高满意度的顾客才有可能成为忠诚顾客.于是,了解顾客的主要需求、如何提高顾客满意度就成为了酒店经营的主要内容.本文从顾客的期望、酒店的产品(服务)两方面分析影响酒店顾客满意度的因素,了解酒店顾客的需求.最后,在对诸因素分析总结下,从酒店服务、硬件设施、营销策略及酒店文化等方面提出策略,达到满足顾客预期期望的目标,从而实现提高酒店顾客满意度的目的.
英语翻译现代酒店在激烈的竞争中,忠诚顾客是酒店盈利的重要资源.提高顾客忠诚度成为酒店经营的核心内容.而顾客忠诚度的基础是顾客满意度,只有具有高满意度的顾客才有可能成为忠诚顾
In the fierce competition among the modern hotels, loyal clients are the important resource for hotel's profitability. To improve/raise the clients' loyalty becomes the core part of the hotel operation. And the basis of clients' loyalty is lcients' satisfaction. Only when the clients are highly satisfied, are they possible to become the loyal ones. Therefore, knowing the clients' primary needs and improving their satisfaction become the major contents of hotel operation. This paper described how to understand the clients' needs by analyzing, from two aspects of clients' expectation and hotel's products (services), the factors that will affect the hotel client's satisfaction. Finally, after summarizing the analyzed results of the factors, a strategy was proposed in the areas of hotel's services, hardware facilities, marketing strategy and hotel culture. The strategh aims at fulfilling the clients expectation and raising the clients satisfaction as a result.