英语考试求救!谢谢你们啊.Advertising (广告) can be thought of "as the means of making something known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform and

英语考试求救!谢谢你们啊.Advertising (广告) can be thought of "as the means of making something known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform and
英语考试求救!谢谢你们啊.
Advertising (广告) can be thought of "as the means of making something known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message, and the press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive can be very effective. Posters (海报) are fairly cheap and more permanent (永久地) in their power of attraction. Other ways of increasing consumer (消费者) interest are through exhibitions and trade fairs as well as direct mail advertising.
We might ask whether the cost of advertising is paid by the producer or by the consumer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising.
However, if large-scale advertising leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure the influence of advertising on sales exactly. When the market is growing, advertising helps to increase demand. When the market is shrinking (变小), advertising may prevent a bigger fall in scales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.



6. The purpose of advertisements is to warn.
T
F

7. Advertising makes use of mass media.
T
F

8. When the increased demand for the commodity (商品) has cut production expenses, the cost of the advertisement is paid by the salesman.
T
F

9. The businessmen will not put money in the advertisement if it is not worthwhile to do so.
T
F

10. The best title for the passage is Consumers and Advertisements.
T
F

英语考试求救!谢谢你们啊.Advertising (广告) can be thought of "as the means of making something known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform and
6、F 7、T 8、F 9、T 10、F