中专英语阅读理解题（四）,The next time youˊre watching television,pay attention to the advertisements.Even if the ad is for a womanˊs personal product,or baby diapers,the chances are that a manˊs voice is used in the commercial.Why?Bec

中专英语阅读理解题（四）,The next time youˊre watching television,pay attention to the advertisements.Even if the ad is for a womanˊs personal product,or baby diapers,the chances are that a manˊs voice is used in the commercial.Why?Bec
中专英语阅读理解题（四）,
The next time youˊre watching television,pay attention to the advertisements.Even if the ad is for a womanˊs personal product,or baby diapers,the chances are that a
manˊs voice is used in the commercial.Why?Because a manˊs voice carries more weight and authority to many people.Advertising agencies hire psychologists to determine
what makes people respond to an ad by purchasing the product.Most people are conditioned to obey their fathers.Advertisers know a kindly male voice talking about the
product in the last five seconds of a commercial has a subliminal (潜意识的) effect on the consumer.
The consumer obeys that voice,leading to the purchase of one brand over another.This is especially important in products that are basically the same,such as detergent,
or washing powder.Research proves that most of these products are equally effective:the only difference may be the scent,or perhaps the color.But consumers may not be
aware of that.There are exceptions,of course.My grandmother,who is 87 years old,is one of the few people not influenced by commercials.She turns the television sound
off when a commercial comes on TV.When asked why,she replied,〃Men sell that stuff.And what does any man know about washing clothes?〃
1.Some products,such as washing powder,are basically the same,except for ______.
A) the price
B) the scent or color
C) the expiry date
D) the purchasing method
2.The focus of the passage is on ______.
A) the visual effect of ads
B) the design of ads
C) the voice in ads
D) the beauties in ads
3.The products mentioned in the passage are mainly designed for ______.
A) men
B) women
C) children
D) old people
4.According to the passage,a male voice usually appears ______ an ad.
A) at the end of
B) at the beginning of
C) in the middle of
D) all through

中专英语阅读理解题（四）,The next time youˊre watching television,pay attention to the advertisements.Even if the ad is for a womanˊs personal product,or baby diapers,the chances are that a manˊs voice is used in the commercial.Why?Bec
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