第一届超级女声排名
来源:学生作业帮助网 编辑:作业帮 时间:2024/11/02 07:36:14 字数作文
篇一:超级女声
季军张含韵代言的“蒙牛酸酸乳”广告片;蒙牛还专门开办了“蒙牛酸酸乳超级女声”网站,进行互动宣传;在“蒙牛酸酸乳”包装上也印有本次超级女声活动的介绍。蒙牛近期又推出超级女声夏令营活动,继续吸引渴求零距离接触超级女声的消费者。蒙牛还利用它的营销队伍,在超级女声的五大唱区之外,在几十个城市进行模拟赛,把当地被认为是最好的选手,出路费送到五大赛区参加比赛。有了提升共同品牌的认知度和美誉度这一共同目标,双方的利益被捆在了一起。因此,可以说是蒙牛的巨额资金和巨大支持成就了超级女声,也可以说是超级女声把“酸酸甜甜就是我”的“蒙牛酸酸乳”推广到了大江南北。
整合营销传播
媒体和传播公司搞的大型活动,在传播上自然是胜人一筹。超级女声的传播不仅充分利用了主要以事件营销为手段的口碑、平面媒体和电视等传统媒体,而且利用了网络、电信等新兴互动媒体,将两者融合得天衣无缝。
■事件营销
也许超级女声无意惹事,可因为它的动静太大了,就像一条大河,拥有自身的能量,也就不免泥沙俱下,故事多多。20年前“中国先锋艺术大展”上,有一位军区首长的公子为了女友的艺术,朝展品开了一枪,当时我才第一次知道,这就是行为艺术。
这次超级女声的秀场内外充满了这一类的行为艺术。有假新闻:一男子插队不成拔枪威胁;超级女声郑州评委李文君被拘留。有真新闻:评委同张靓颖之间的“冷战”;歌迷为宣泄对评委黑楠的不满情绪,拿它的宝马车出气。也有真假难辨的新闻:杭州赛区一个曾经的植物人苏醒开唱。超级女声还发掘出一些另类“明星”,如“红衣教主”黄薪,其人气毫不逊色于“芙蓉姐姐”。
由于“事件”多多,给娱记提供了好多猛料,一个娱记每天发一篇有关“超女”的报道是轻而易举的事,而且肯定有人看,那媒体还不穷追猛打呀?连美国著名的《今日美国报》和《巴尔的摩太阳报》都声称超级女声已成为全民狂欢,也难怪素来矜持的上海各大媒体放下身价日发一篇“超女”的报道了。
有关超级女声还引发了一场文化大讨论。这一大讨论肇始于中国广播电视协会播音主持委员会发起的“号召抵制广播电视文艺娱乐节目主持人低俗之风”讨论会。在讨论会上,崔永元、朱军、李咏等央视名嘴纷纷向“超女”发难,直指其低俗,甚至“恶俗”。各大媒体连篇累牍地发出各种声音,有附和“恶俗”说的,有热情赞扬其创造性和平民化的,也有文化研究学者用理论的解剖刀透彻剖析而发出“文化感慨”的,致使“超级女声”成了本年度最具热度的文化现象。一个半世纪之前的德雷弗斯案件将法兰西分裂成支持德雷
篇二:超级女声(super Girl)
3?????éù(super Girl)
????As all people expected,the third "super Girl" competition has been open today, which,hoping ,will bring lots of funs to us young included all aged people!
????Two years ago,The Super Girl came into fashion in the summer when the first was open,then last year,there was a increaing number of people become funs of the Super Girl,so that it became the most prevailing TV programs in china,even it go to abroad. ????But my opinion is that it has merits as well as disadvantages,to a degree,this
program bring funs to us,satisfies citizens' requirement.Meanwhile,many corporations benifits from this commerical TV Act.Certainly,Super girl still has a long way to improve the quality,be more suitable to us,inducing the yellow publication.
????At last ,I wish the administrators of Hunan TV go to great lengths to do well!And I belive that with more efforts,a growing number people will take a greater insterest in Super Girl!
????
篇三:超级女声(super Girl)
3?????éù(super Girl)
????As all people expected,the third "super Girl" competition has been open today, which,hoping ,will bring lots of funs to us young included all aged people!
????Two years ago,The Super Girl came into fashion in the summer when the first was open,then last year,there was a increaing number of people become funs of the Super Girl,so that it became the most prevailing TV programs in china,even it go to abroad. ????But my opinion is that it has merits as well as disadvantages,to a degree,this
program bring funs to us,satisfies citizens' requirement.Meanwhile,many corporations benifits from this commerical TV Act.Certainly,Super girl still has a long way to improve the quality,be more suitable to us,inducing the yellow publication.
????At last ,I wish the administrators of Hunan TV go to great lengths to do well!And I belive that with more efforts,a growing number people will take a greater insterest in Super Girl!
????
篇四:“超级女声”口号点评
“超级女声”口号点评
2006年的超级女声如火如荼的进行着,口号也是多到――非常多。现在让我挑几个点评一下吧!
1、“蝴蝶蜕变,玲珑再现。”
口号拥有者:长沙胡灵
评分:100
说得好!10进出7时,胡灵留的头发是金色的卷发,7进5时改成了长长的、清秀的黑发,像杜丽一样,这样一来表演更好看了。给人的感觉是由一只油腻的毛虫,蜕变成了一只会唱歌的美丽蝴蝶!而且把“胡灵”穿插进去了,非常有创意!
2、“一路原唱,朱朱最棒。”
口号拥有者:杭州朱雅琼
评分:72
“一路原唱”不准确,决赛那天她唱了《黑色幽默》,还有丁薇的一首歌。“朱朱最棒”也不准确,在5强,甚至10强中,朱雅琼的唱功都不是最好的。但是她的原唱精神可以加分!
3、“想唱就唱,阳蕾最棒”
口号拥有者:成都阳蕾
评分:95
阳蕾唱得很好,高音非常漂亮,确实很棒。这句话也点出了超级女声的宗旨。5分就扣在与蔡莹莹的口号相似,有抄袭之嫌。
今天就评到这儿了,欲知口号如何,且听下回分解!
篇五:我的超级女声
我的超级女声
我的超级女声
During the summer holidays, the programme "Super Girls" is people's favourite. People would lock the "Hu Nan" TV as soon as possible on Friday evening. These super girls have different characters and each of them has different charms, so both the young and the old like them very much. They both sing and dance very well. One of them -(来自:WWw.SmhaiDa.com 海达范文网:第一届超级女声排名)-Li Yuchun is my idol. The disport said, "Li Yuchun was born for the stage," because she has different charm and a very cool face with a tall figure which absorbed almost everyone. I think in the future, she will be another Jay. She will be even more famous than Jay. As soon as her disc comes out, I will be the first to buy it. I will support you all the time--my super girl--my corn.
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