500分求论文英文摘要,人格保证服务业的迅速发展,是当代全球经济发展的一个重要趋势,人类社会即将步入服务经济的时代.自20世纪80年代以来,各国学者围绕服务质量的问题已经进行了多年的

500分求论文英文摘要,人格保证服务业的迅速发展,是当代全球经济发展的一个重要趋势,人类社会即将步入服务经济的时代.自20世纪80年代以来,各国学者围绕服务质量的问题已经进行了多年的
500分求论文英文摘要,人格保证
服务业的迅速发展,是当代全球经济发展的一个重要趋势,人类社会即将步入服务经济的时代.自20世纪80年代以来,各国学者围绕服务质量的问题已经进行了多年的研究,服务质量的重要性受到了越多越多的关注.服务质量是树立企业品牌,提高企业竞争力至关重要的因素之一.服务质量的高低决定了获取顾客满意的能力和水平；它的好坏,关系到服务企业的生存和发展.所以,服务质量是企业服务管理的中心问题.
随着我国市场经济的飞速进步,服务业蓬勃发展,餐饮业已经突出的成为了这一产业的中坚力量.竞争环境的动荡变化,顾客对服务要求的不断提高,让很多餐饮企业,特别是快餐业的发展遇到瓶颈.及时了解现状,发现并改进服务中存在的问题,才能使企业在激烈的市场竞争中,立于不败之地.与国外相比,我国对于服务质量的研究还处在起步阶段,实证研究较少,尚没有形成一种符合国情的理论体系,因而西方学者取得的众多成果,在理论探讨和模型构建方面对我国的服务质量研究有着很大的借鉴意义.
本文基于SERVQUAL模型服务质量测评要素入手,以麦当劳天津金钟河店为研究案例,通过实证试图找出影响企业服务质量的相关要素,结合行业和对象的特点,设计出适合于该餐厅的服务质量测评问卷.在综合文献和调查数据的基础上,本文分析了顾客期望和感知之间存在的差距,发现研究对象存在的问题,进而有针对性地提出对策和建议,通过提升服务质量相关要素进而提高企业的服务质量,具有较强的实践意义.有助于餐厅管理者了解顾客需求,改善餐厅的服务质量,提高顾客满意度,从而增强企业的市场竞争力.
关键词：服务；服务质量；SERVQUAL；麦当劳天津金钟河店
我是真没办法了,平时特别爱回答别人的问题,自己有需要了,没人愿意帮我了,哈哈.“重赏”之下,最晚明天天亮以前,我承诺了500分就一定会给,不够还可以商量,晚上我上不了网,只能明天天亮了再看诸位的答案,提前说声谢谢了,
不放心，补充几句，您如果使用翻译软件，帮忙的好意我心领了，要是稀罕分咱也能商量，答案就别在这里摆出来了，给那些高手留些地方吧，

500分求论文英文摘要,人格保证服务业的迅速发展,是当代全球经济发展的一个重要趋势,人类社会即将步入服务经济的时代.自20世纪80年代以来,各国学者围绕服务质量的问题已经进行了多年的
The rapid development of service industries is an important trend for the development of global economy,Human society is about to enter the era of service economy.Since the 1980s,scholars from various countries have made researches around the service quality for many years,the importance of service quality has been of more and more attention.Service quality is the crucial factor to establish a brand and to improve the competitiveness of enterprises.The level of service quality determines the capacity and level to obtain the customers' satisfaction; it's good or bad is related to the survival and development of the service enterprises.Therefore,service quality is the key problem to the management of enterprises' services.
With the rapid progress of Chinese market economy,the service industry is also booming,catering industry has become a prominent backbone of the industry.As the dynamic changes in the competitive environment and the continual improvement of customers' demands for services make a lot of catering enterprises,especially fast-food industry experience a bottleneck.To keep unbeatable in the fierce market competition,we should know our present status in time,find and solve the service problems.Compared with foreign countries,our researches in SERVQUAL are still in the initial stage,have only a few empirical researches,and haven't formed a theoretical system which suits our national conditions,therefore,in theoretical exploration and model construction,the results that many Western scholars achieved can be important references in the service quality researches to our country.
Based on the SERVQUAL model of service quality measurement factor,I start to take McDonald's Jingzhonghe Branch of Tianjin as a case to research,through the empirical I attempt to identify the related elements which affecting the quality of enterprises services,combine the characteristics of the industry and the object to design evaluation questionnaire which appropriate to the restaurant's service quality.On the basis of comprehensive literature and survey data,this article analyzes the gap between expectation and perception that exists in the customers,found the problems of the researching object,then make solutions and suggestions aimed at them,by improving the related factors of the service quality and thus improve the enterprises' service quality,has a big practical significance.It will help restaurant managers to understand the requirements of customers,promote the service quality of restaurants,improve the customers' satisfaction,thereby enhance the enterprises' market competitiveness.

The rapid development of service industries is the contemporary global economy, as an important trend in the development of human society is about to enter the service economy era. Since the 20th cent...

全部展开

The rapid development of service industries is the contemporary global economy, as an important trend in the development of human society is about to enter the service economy era. Since the 20th century, scholars from various countries around the quality of service has been held many years of research, the importance of quality of service has been of more and more and more attention. Quality of Service is to establish brand, improve the competitiveness of enterprises crucial factor. Determines the level of quality of service to obtain the capacity and level of customer satisfaction; it's good or bad is related to service enterprises, survival and development. Therefore, service quality is the enterprise service management center of the problem.
With the rapid progress of China's market economy, the service industry booming, catering industry has become a prominent backbone of the industry. Turbulent changes in the competitive environment, customer demands for services continue to improve, so a lot of catering enterprises, especially in fast-food industry experienced a bottleneck. To keep abreast of the status quo, find and improve service problems in order to enable enterprises in the fierce market competition, an invincible position. Compared with foreign countries, our study also for the quality of services at the initial stage, few empirical studies, yet to form a theoretical system in line with national conditions, which many Western scholars to achieve results in the theoretical exploration and model construction in China in terms of service quality research has major implications.
Based on SERVQUAL model of service quality measurement factor start to McDonald's Queensway River branch of Tianjin as a case study, through the empirical attempt to identify the issues affecting the quality of business services related to the elements, combined with the industry and the characteristics of the object to design appropriate to the restaurant's service quality evaluation questionnaire . Comprehensive literature and on the basis of survey data, this paper analyzes the customer expectation and perception gap exists between the found object of study existing problems, and thus targeted countermeasures and suggestions put forward by improving its service quality-related factors and thus improve the business quality of service, has a strong practical significance. Will help restaurant managers to understand customer needs, improve the restaurant service quality, improve customer satisfaction, thereby enhancing their market competitiveness.

收起

The rapid development of industry, is the contemporary world economic development, human society is an important trend to enter service economy era. Since 1980s, the quality of service scholars has ma...

全部展开

The rapid development of industry, is the contemporary world economic development, human society is an important trend to enter service economy era. Since 1980s, the quality of service scholars has many years of research, the importance of service quality by more and more attention. Service quality is setting up the enterprise brand, enhance the competitiveness of enterprises is one of the crucial factors. The quality of service for customer satisfaction determines the ability and level, It is good or bad, relationship to service the survival and development of enterprises. Therefore, the service quality is enterprise service center of management.
With the rapid progress of China's market economy booming, catering, service industry has become a prominent backbone of this industry. The competitive environment, customer service of unrest, improve the catering enterprises, especially for many fast growth bottleneck. Timely and improving the service status, problems existing in, can make enterprise in the fierce market competition, the invincible position. Compared with the overseas Chinese in service quality, the research is still in its beginning stage, empirical research, no less formed a union with the theoretical system of western scholars, so many achievements in theory, and discusses the construction model of service quality of our research has great significance.
Based on the model of service quality evaluation factors SERVQUAL in tianjin JinZhongHe shop for McDonald's case study, through empirical tries to find out the quality of service enterprise, industry and related factors of design object, suitable for the restaurant service quality evaluation questionnaire. In the comprehensive literature and on the basis of the survey data, this paper analyzed the customer expectation and perceive the gap exists between the research object, the existing problems and has proposed the countermeasure and the suggestion, through improving the quality of service related factors to improve service quality, the enterprise with strong practical significance. Understand customers' needs to restaurant management, improve the service quality, improve the restaurant customer satisfaction, thereby enhancing the competitive advantage in the market.
Keywords: services, Service quality, SERVQUAL, McDonald's JinZhongHe tianjin

收起

fvfdgfghhipyoroqidjnczajdhfjbvjsdqpirtwiefrihgjdvjjasbdaljznxmnchfbsjdljwioqehfjrnjncjdhfcjdfqhjwhjdghfgwwwww4564654545qpwirueiturjrfknmvfngsjbnjabjsfkequrytgklmvjnzjabhsvxhsvcgfre8653210njqwoeuthjnjn...

全部展开

fvfdgfghhipyoroqidjnczajdhfjbvjsdqpirtwiefrihgjdvjjasbdaljznxmnchfbsjdljwioqehfjrnjncjdhfcjdfqhjwhjdghfgwwwww4564654545qpwirueiturjrfknmvfngsjbnjabjsfkequrytgklmvjnzjabhsvxhsvcgfre8653210njqwoeuthjnjnjwdhe fedbhqwbehgqwiuqifrhyeifyhgeryhwheeeeeeeghrdweigrqgryegyrgrhgrygryeqgryegryeeeqgruetirgtlbjfnjnzjkbxchxbchjagdjhfskdfwuetrtiorhgfhgjfbvnsbdfhbdshfbsjdfdnfndfnndnfjcfvnjdnf.mytelephoneis8205620
googbye!!!

收起