PR的Marketing Communications Planner基本是做什么?Job Descriptions：1、To take briefs from client,develop strategies and creative concepts with the Planning Director and concept development team2、Writing of pitch and project documents,prese

PR的Marketing Communications Planner基本是做什么?Job Descriptions：1、To take briefs from client,develop strategies and creative concepts with the Planning Director and concept development team2、Writing of pitch and project documents,prese
PR的Marketing Communications Planner基本是做什么?
Job Descriptions：
1、To take briefs from client,develop strategies and creative concepts with the Planning Director and concept development team
2、Writing of pitch and project documents,presentation to client and client management through the primary conceptual process
3、Liaison with other Group heads (Advance E-Marketing) to ensure better efficiencies and quality of work,up-selling/cross selling projects where ever possible
4、Advise team on market situation,corporate business strategy and consumer insight
5、To assist in the preparation,management and analysis of consumer research
6、To form a key part in the New Business process.Finding potential clients,developing pitch documents and managing pitch teams
本人以前是做4A MEDIA PLANNER的,请问是否有共通之处?要知道Job Descriptions根本看不出区别,而且都太笼统,最好有朋友能通俗点介绍一下Marketing Communications Planner的工作
pls dont show me what marketing communications manager's responsibility or how to create a marketing plan...thx,thats not my questions

PR的Marketing Communications Planner基本是做什么?Job Descriptions：1、To take briefs from client,develop strategies and creative concepts with the Planning Director and concept development team2、Writing of pitch and project documents,prese
The primary goal of marketing communications is to build awareness of a business,its products,and its position through customer-facing materials such as brochures,press releases,Web sites,and trade show presentations.Planning an integrated and consistent cross-team approach to these activities — one that reinforces a company's message with target audiences and motivates customers to buy — is the marketing communications manager's top responsibility.
A good marketing communications plan requires you to do substantial research.You need to have an in-depth understanding of your target audiences and the processes involved in buying,selling,and communicating.After you've armed yourself with the knowledge that you need,you can determine what you hope to gain from your marketing activities,what you want your customers to know,and how best to communicate that information to them.You'll also need to decide on a budget and schedule,and to evaluate any constraints that these might place on the campaign.Ideally,your marketing plan should outline the communications process step by step.