~~翻译~~ 那位大哥大姐英文好帮我翻译一篇论文的摘要吧 谢谢啦~~摘要：目前国内对于新媒体的研究处于一个上升阶段,但对于新媒体的研究也仅仅停留在新媒体本身而已,涉及到广告的也只是

~~翻译~~ 那位大哥大姐英文好帮我翻译一篇论文的摘要吧 谢谢啦~~摘要：目前国内对于新媒体的研究处于一个上升阶段,但对于新媒体的研究也仅仅停留在新媒体本身而已,涉及到广告的也只是
~~翻译~~ 那位大哥大姐英文好帮我翻译一篇论文的摘要吧 谢谢啦~~
摘要：目前国内对于新媒体的研究处于一个上升阶段,但对于新媒体的研究也仅仅停留在新媒体本身而已,涉及到广告的也只是探讨了广告投放与新媒体的关系.而广告文案的写作目前广为大家探讨的也只是写作的方式、手法以及原则一类的比较死板书面化的内容,与新媒体结合起来研究的是少之又少.在国外,新媒体与广告虽然比我国发展的历史悠久,但从广告文案方面来看,无论是语言的种类或是文化的差异这都造成了我们向国外学习的阻力,况且,国外也鲜有人研究广告文案与新媒体的关系.这也是本文创新性和前沿性的体现.也正因此原因,本文致力于引导一个研究方向,为后人做更深一步的研究打下基础.以网络为代表的新媒体时代已经来临,这对广告行业又是一次冲击.众所周知,传统媒介中受众总是以被动的形式来收看广告,但新媒体却截然不同,受众才是主体,他们可以选择看或是不看.无疑的,广告文案成为重要角色.于此,本文旨在通过对广告文案写作和对新媒体的研究,并结合相关案例,提出现在广告文案在新媒体中出现的问题,并根据不同问题提出相应的可行性建议.最后经过对广告文案和新媒体的详细研究,归纳总结出广告文案在新媒体中的最佳呈现方式,从而达到研究目的.
关键词：广告文案 新媒体

~~翻译~~ 那位大哥大姐英文好帮我翻译一篇论文的摘要吧 谢谢啦~~摘要：目前国内对于新媒体的研究处于一个上升阶段,但对于新媒体的研究也仅仅停留在新媒体本身而已,涉及到广告的也只是
At present, the research of new media in a rising stage, but for new media research itself is only just stay in the new media, advertising is only related to advertising and explores the relationship between new media. The advertising copy writing we currently widely discussed only way to writing, methods, and the more rigid principles of writing for a class of content and new media studies combined with the very small. In other countries, although the ratio of new media and advertising the development of a long history in China, but in terms of advertising copy, whether it is the type of language or cultural differences that have caused us to study the resistance to foreign Moreover, few people abroad of ad copy and new media relations. This is innovative and cutting-edge of this embodiment. Is also for this reason, a research paper to guide the direction for the future generations to do lay the foundation for deeper study. The network represented by the new media age has arrived, which was another impact of the advertising industry. As we all know, traditional media in the form of a passive audience to always watch the ads, but new media is different, the audience is the main body, they can choose to watch or not watch. Undoubtedly, an important role in advertising copy. This, this paper aims on advertising copy writing and research on new media, combined with related cases, proposed advertising copy is now appearing in the new media issues, and according to the feasibility of various proposals put forward accordingly. Finally after the ad copy and a detailed study of new media, summarized the ad copy in the new media in the best presentation, so for the purpose.