英语翻译基于波特五力模型对中式快餐业发展的研究【摘要】 近年来人们生活节奏的加快和旅游业的快速发展,促使中式快餐逐渐兴起,并在品牌种类、销售模式、产品创新、企业架构等方面

英语翻译基于波特五力模型对中式快餐业发展的研究【摘要】 近年来人们生活节奏的加快和旅游业的快速发展,促使中式快餐逐渐兴起,并在品牌种类、销售模式、产品创新、企业架构等方面
英语翻译
基于波特五力模型对中式快餐业发展的研究
【摘要】 近年来人们生活节奏的加快和旅游业的快速发展,促使中式快餐逐渐兴起,并在品牌种类、销售模式、产品创新、企业架构等方面取得了很大进步,但同国际先进快餐业相比,中式快餐业发展还存在一定差距.作者运用波特五力模型对中式快餐行业发展中的瓶颈障碍进行分析,并提出我国中式快餐行业营销策略选择和结论,即只有实施品牌战略,发展连锁经营,加强自主创新,实施标准化战略,并进行准确的目标市场分析后,才能不断提升中式快餐的核心竞争力.
【关键词】 中式快餐 五力模型 营销策略

英语翻译基于波特五力模型对中式快餐业发展的研究【摘要】 近年来人们生活节奏的加快和旅游业的快速发展,促使中式快餐逐渐兴起,并在品牌种类、销售模式、产品创新、企业架构等方面
论文题目：基于波特五力模型对中式快餐业发展的研究
【摘要】 近年来人们生活节奏的加快和旅游业的快速发展,促使中式快餐逐渐兴起,并在品牌种类、销售模式、产品创新、企业架构等方面取得了很大进步,但同国际先进快餐业相比,中式快餐业发展还存在一定差距.作者运用波特五力模型对中式快餐行业发展中的瓶颈障碍进行分析,并提出我国中式快餐行业营销策略选择和结论,即只有实施品牌战略,发展连锁经营,加强自主创新,实施标准化战略,并进行准确的目标市场分析后,才能不断提升中式快餐的核心竞争力.
【关键词】 中式快餐 五力模型 营销策略
Research of the development of Chinese fast food on the basic of Michael Porter's Five Forces Model
Nowadays,with the fast development of tourism and the speeding up of the pace of our life,Chinese fast food is springing up.It makes big progress in brand type、market pattern、product innovation、corporation structure.But compare to international fast food,the development of Chinese fast food still have some discrepancy.The author use the Michael Porter's Five Forces Model to analyze the barrier which exist in the developmental process of Chinese fast food.He puts forward the selection of Markert strategy and conclusion of Chinese fast food.That is:only carry out brand strategy,develop sales chain,strengthen independent innovation,implement standardization strategy and have a exact analysis of target market,can we constantly enhance the core competition of Chinese fast food.
Key words:Chinese fast food ; Five Forces Model;Market strategy

Thesis title: the research on the development of the Chinese fastfood based on Porter Five-force.
(abstract)
With the rapid development of people’s life rhythm and tourism, the Chinese-fastf...

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Thesis title: the research on the development of the Chinese fastfood based on Porter Five-force.
(abstract)
With the rapid development of people’s life rhythm and tourism, the Chinese-fastfood springs up gradually, and makes great progess on aspects of types of brand、saling mode、product innovation、enterprises framework. But compared with the international advanded fastfood industry, Chinese fastfood still have a long way to go. The author analysed the bottle-neck obstacle exists in Chinese fastfood by using Porter Five-force Model, then put forward the choices and conclusion of the marketing strategy for our fastfood industry. Namely, only through carrying out branding strategy, promoting chain-store operation, enhancing autonomous innovation, carrying out standardized strategy, and after accurate analysis of target market, could improve the core competitiveness of Chinese fastfood constantly.
(keywords) Chinese fastfood ,Five-force model, marketing strategy
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Research of the development of Chinese style fast food on the basic of Michael Porter's Five Forces Model
with the increase of the pace of people's life and fast development of tourism, Chinese st...

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Research of the development of Chinese style fast food on the basic of Michael Porter's Five Forces Model
with the increase of the pace of people's life and fast development of tourism, Chinese style fast food becomes popular. In the aspects of brand types, sales pattern, product innovation and enterprise frame, we also made big progress. However, compared with the advances fast food in the world, Chinese style fast food still has a long way to go. The writer use the Michael Porter's Five Forces Model to analyze the bottleneck int the development of Chinese style fast food and put forward the choosing and conclusion of fast food sales strategy-only carry out brand strategy, develop sales chain, improve independent innovation, carry out standardization strategy and have a exact analysis of target market, can we unceasing enhance the core competition of Chinese style fast food.
key words: Chinese style fast food ; Five Forces Model;sales strategy

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