英语翻译电视广告的优势 ①电视是惟一能够进行动态演示的感情型媒体,其冲击力、感染力特别强.图像的运动是电视广告最大的长处.电视媒介是用忠实的记录手段再现讯息的形态,令受众的

英语翻译电视广告的优势 ①电视是惟一能够进行动态演示的感情型媒体,其冲击力、感染力特别强.图像的运动是电视广告最大的长处.电视媒介是用忠实的记录手段再现讯息的形态,令受众的
英语翻译
电视广告的优势
①电视是惟一能够进行动态演示的感情型媒体,其冲击力、感染力特别强.图像的运动是电视广告最大的长处.电视媒介是用忠实的记录手段再现讯息的形态,令受众的感觉特别真实强烈,这是其他任何媒体的广告所难以达到的.
②穿透力强,到达率高,电视广告可以迅速穿越空间到达电波覆盖的任何区域,直接进入亿万家庭.电视广告带有一定的“强制性”,因而穿透力强,到达率高.
③与生活最为贴切.电视与我们的生活密贴联系,电视传播的内容是现实的延伸,人们离不开电视,自然也离不开为生活提供各种讯息的电视广告.
（2）电视广告的劣势
①信息量小,转瞬即逝.由于电视广告一般只有15秒、30秒,信息量是极其有限的.电视广告不能保留、传阅和反复观看,所以不便记忆.
②受收视环境的影响大,不易把握传播效果.电视机需要一个适当的收视环境,离开了这个环境,也就根本阻断了电视媒介的传播,在这个环境内,观众的多少、距离电视机屏幕的远近、观众的角度以及电视音量的大小、器材质量以至电视机天线接受信号的功能如何,都直接影响着电视广告的收视效果.
③费用昂贵.一是电视广告片本身的制作成本高,周期长；二是播放费用高.

英语翻译电视广告的优势 ①电视是惟一能够进行动态演示的感情型媒体,其冲击力、感染力特别强.图像的运动是电视广告最大的长处.电视媒介是用忠实的记录手段再现讯息的形态,令受众的
The advantage that the television advertises
①The television is only one to carry on a dynamic state to play to show of feelings type medium, it pounds at a dint, atmosphere specially strong.Sport of the picture is a television to advertise the biggest strength.The television medium is the appearance reappeared a message with the faithful record means, make to be subjected to many fellings special true strong, these are other any advertisements of medium is hard to attain.
②It is strong, arrive rate Gao to wear deeply dint, the television advertisement can quickly cross any district that the space arrives an electric wave overlay and directly get into hundred million family.The television advertisement takes to have certain"compulsive", as a result wears deeply dint is strong, arrive rate Gao.
③With live the most to the point.The television sticks with airtight our life to contact, television dissemination of the contents is a realistic extension, people can not get away from a television and also can not get away from naturally for life provide the television advertisement of various message.
(2)The bad situation that the television advertises
①The amount of information is small, turn to namely die in a sudden.Because the television advertises to generally only have 15, 30, the amount of information is very limited.The television advertisement can not reserve, pass round and again and again watch, so the inconvenience remembers.
②Being accepted the influence of seeing the environment is big, not easily the confidence spreads effect.The television needs accepting of an adequacy to see environment and left this environment, also basically stopped the dissemination of television medium, in this environment, audience of how much, be apart from a television screen of far near, the angle of the audience and the size of the television volume, device quality with go to the television antenna accepts signal of how function is and all directly influence an accepting of television advertisement to see effect.
③The expenses is expensive.One is the creation cost of the television television advertisement Gao, the period is long;Two is broadcast expenses Gao.